– Founder of Mosaic
With over a decade of cross-industry experience, I lead with vision and move with purpose. From bold ideas to real results, I turn momentum into growth; for businesses, brands, and the people behind them.
When I first started out, I didn’t know what I wanted to be. I only knew I wanted to learn, and do; everything. So I built NySH as a space where I could try new things, take on exciting work, and pick up new skills along the way. Over the years, that led me across industries, from tech and education to real estate, spirits, and hospitality, and into fields as diverse as design, sales, marketing, events, and strategy.
I didn’t chase titles or follow formulas. I followed curiosity. I followed momentum. And it paid off, because as my clients’ needs grew, so did their trust in me to deliver something bigger.
"I followed curiosity. I followed momentum.”
That’s when Mosaic was born. What started as a platform for creative cocktail experiences evolved into a way to scale my independent work into something more powerful. A full-service company built not just around what I could do, but around what we could grow into.
Now, Mosaic brings together everything I’ve built: cross-industry knowledge, sharp execution, and a drive to deliver real results. And the leadership style behind it? That’s all me too.
Projects that break boundaries, build momentum, and leave impact.
Launched my own business to support startups and scale-ups with brand, sales, and strategy. Turning bold ideas into real-world growth.
Rebuilt and scaled marketing for this real estate company while streamlining internal operations. Supporting long-term growth with design and project management.
Hosted premium spirit workshops and product trainings across the hospitality and retail sector. Led brand activations and launches at events, festivals, and airports.
Drove sales for PMI’s Reduced Risk Products in European travel retail. Led high-performance sales across multiple international hubs.
Organised brand activations and product launches. Drove sales for the premium portfolio in both on- and off trade.
Tested and optimized systems, apps, and service protocols for Shell’s new concept. Helped shape operations during the concept’s launch phase.
Organised product launches and hosted masterclasses for hospitality and retail. Brought the premium portfolio to life through immersive brand activations.
Founded and launched a new Dry Gin brand from scratch. Handled everything from recipe development to branding, marketing, and sales.
Served as Brand Ambassador for JBL, hosting launches, activations, and product trainings. Brought high-energy brand moments to retail and travel retail.
Managed the commercial success of a regional publisher in The Hague. Focused on client acquisition, ad strategy, and revenue growth.
Built a Sales department from the ground up for this SaaS startup. Later supported Marketing, Customer Success, and cross-team operations to fuel scale.
Helped this educational startup shape its marketing strategy and run its social media. Supported their mission to connect students with future careers.
Drove full-spectrum growth for this international startup, from project delivery to building new teams and departments. Focused on both Dutch and global operations.
Design and produce marketing and presentation materials to support business development. Delivering visuals that speak with clarity and impact.
Elevating business with bold, tailored solutions in strategy, operations, marketing, and more.
I lead with vision, but I move with purpose. I’m not here to sit on ideas, I’m here to make them real. Quickly, effectively, and precisely. People often say that even in my most chaotic brainstorms, there’s a clear thread of intention running through everything. Nothing’s random. Everything has a reason.
And when I work with people, whether clients or collaborators, I don’t just bring solutions. I bring growth. Because I believe in lifting people as I climb. I’ve built my career by learning relentlessly, and I offer that same energy and opportunity to everyone I work with.
So if you’re looking for someone who’ll take charge, spark ideas, and get things done, I’m already moving.
My challenge to you:
Are you ready to keep up?
I’m always working on something and always open to the next challenge. Whether you’re looking for a collaborator, a strategic lead, or someone who just knows how to get things done, let’s talk.
Business, brand, idea, or all of the above. If there’s vision behind it, I’m in. I bring energy, precision, and momentum to everything I take on. No fluff, no waiting around. Just action, growth, and results that stick.